Conrad Abu Dhabi Etihad Towers
Three website concepts and five email templates, in English and Arabic.
Each concept has a landing page, a promotions page and terms & conditions.
Closest to the hotel brand: sand and snow, Aureate accents, full-bleed imagery and widely kerned type.
V2Members-club mood: near-black ground, brass and gold, ultra-light display type — evenings and events.
V3Lifestyle-brand look: oversized type, hard grid rules and one vivid accent — younger, magazine-like.
Five templates for five different jobs, previewable at desktop and phone width.
Single-message announcement: one hero image, one headline, one call to action. The workhorse for seasonal news.
EDM 02 · Multi-venue editFull-bleed hero plus three alternating venue panels — for weekends where more than one room is the story.
EDM 03 · Offers digestBalance bar plus a card grid — three or more offers in one send, each with its own badge and link.
EDM 04 · InvitationDark, formal invitation with an accept button and a three-column detail strip. For ticketed and limited events.
EDM 05 · NewsletterMonthly newsletter: masthead, cover story, member stat strip, a three-up edit and the benefit of the month.
Internal design review only — placeholder copy throughout, imagery from Conrad Abu Dhabi Etihad Towers. The Arabic needs a native copy review before sign-off.